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KG Denim Limited is located in Coimbatore, also called Manchester of South India having a cluster of ginning, spinning, weaving, knitting and engineering industries. The Company has business interets in fabric and apparel.

Business Interest

Fabric Business: KG Denim has an ISO 9002 certified denim fabric plant with state-of-the are technology. The company is vertically integrated with major raw material, yarn coming from group companies. The company supplies fabric to major international brands like Levi's, Pepe, Lee Cooper, BHS and almost all the domestic brands.

Domestic Business:

Exports Business

Apparel Business: KG Denim markets Trigger and Trevi brand of apparels in India. Trigger is the largest selling brand of jeans in India. Trevi is a recently introduced pre-washed casual wear brand extended version of Trigger. Both Trigger and Trevi brand of products are now available at the online store trigger-jeans.com

The Company accepts assignments of designing, developing, sourcing and manufacturing denim garments for men and women. Currently out company is handling an assignment from E-Walters for the brand BHS for UK market.

KG Denim launched the "Trigger" brand of jeans in the year 1995, positioning it as a trendy high quality jeans brand offering the best value. The brand within a very short span has risen to the status of market leader. The brand was only one of the two brands to be awarded the Indis Brand Equity Fund by the Government of India to promote "Made in India" labels worldwide.

The Trigger brand of jeans is available nation-wide through more than 3000 multibrand outlets. The Trigger brand offers a No-Questions asked money back Guarantee, if returned within 7 days of purchase and a six months performance warranty on all its products. The brand targets Indian teenagers who are extremely passionate about their activities, be it sports, music, clothes or movies.

The Trigger brand is promoted extensively through TV, Print and Outdoor media. The advertising campaign is handled by HTA portraying various passions in the life of a jeans wearer and aims to make "Trigger My Passion" the new buzzword among the younger generation and also making Trigger Jeans their hot favorite.